best facebook ad objective for app downloads

This doesn’t mean you won’t get any conversions using the brand awareness objective, however, conversions won’t be the metric by which you should measure brand awareness results. When picking the brand awareness campaign objective, don’t attempt to get your audience to take an action like signing up for your newsletter or clicking on your website link. Less expensive products that are often bought on impulse require less persuading, while more expensive and complex products and solutions may benefit from showing people more content. The purpose for awareness campaigns is to attract people who are likely to go deeper into your sales funnel and gather enough data to create custom audiences.ĭepending on the price tag and complexity of your products or services, you can choose to tell your whole brand story in one ad or use the ad to pique interest and re-direct viewers to blog posts, guides, or videos. These people either don’t know they have a problem to solve or know they have a problem but haven’t found a solution.Ĭampaigns with Facebook ad objectives in the awareness stage likely won’t lead to sales directly. In the awareness stage, you’ll want to target people at the top of your funnel.

I'll show you what each of the below Facebook campaign objectives are and how best to use them. To best ensure success, always make sure you're measuring the right metrics for your corresponding Facebook campaign objective.Depending on the objective, Facebook's algorithm will optimize differently to help you reach your goals.Each Facebook campaign objective fills a distinct role in a comprehensive Facebook ad strategy.

Best facebook ad objective for app downloads